Friday, September 10th, 2010

So Iphone entered China early September. And thus far, no more than a few thousand sales have been registered. Where did Apple go wrong? The problem isn’t due to the Iphone’s popularity, as there is a huge demand for Iphone’s in China. One can see black-market Iphones all over the place, which sell for anywhere [...]

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Understanding the Chinese youth’s mentality is crucial in developing successful market-entry campaigns, continuous market expansion and market development in China. Below are some ideas to think about.

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